Jemel’s expressive aesthetic and artist direction have been represented in countless venues with world class appearances, across global stages television and award shows such as The Grammy's, Coachella, BET Awards, NBC's The Voice, numerous music videos, world tours and more. His artist direction illuminates through his works with John Legend, Janelle Monaé, Alicia Keys, Lizzo, MAGIC! and The Walls Group, to name a few.


Jemel is a story teller, creating narratives with his artsy nature and free-flowing moves. Working with artists such as Alicia Keys, Janelle Monåe, John Legend, X-Ambassadors and more, Jemel taps into the present moment to create a space where the artist feels free to explore and get in-tune with their body movement, while exuding the confidence needed to own any stage.


"I strive to be as honest and as pure as possible to what the story and moment are asking for."

     A quintessential renaissance man, with over 10 years of professional experience, Jemel McWilliams is a highly regarded Creative, Artistic Director, Choreographer, Dancer and Actor. Jemel’s creative approach stems from the knowledge he gained while dancing alongside many established artists.

      As a dancer, his artistry, skill and attention to detail opened many doors and he soon began working as a choreographer’s assistant. It was in this position that Jemel gained first-hand knowledge on the importance of creativity, leadership, organization and patience. Now, as a Creative / Artistic director, Jemel has the power to consistently draw out organic, inspiring performances from the world’s most notable entertainers on prominent stages. His creativity and skilled techniques have been displayed domestically and globally – in performances for artists inclusive of Alicia Keys, John Legend, Janelle Monae, Kelly Rowland, Nick Jonas and Tracee Ellis Ross, among other A-list and emerging performers.

     Having worked with distinguished brands such as Nike, Pepsi, Coca-Cola, Gap Inc., New York Fashion Week’s Moncler Grenoble, and Zara, Jemel’s artistry has been showcased both as a Choreographer and Creative Director for national campaigns.

    Expanding his repertoire as an actor and content creator, Jemel continues to land commercial, web and theatrical work. His comedic skits reach millions of viewers and contribute to his massive fanbase across social platforms. Keep up with Jemel as he continues to inspire, spread love and change the world through his passion for creating visual stories that shift the everyday narrative.

As a director, Jemel is recognized for his creative and expressive insight. Jemel’s sharp vision and innovative decision-making has been represented in the music videos of artists such as, The Walls Group- “My Life”, Rain & Whitney- “No Worries Step Clap” and MAAD- “Everything You’ve Got”. In addition, Jemel’s impressive knack for storytelling is illustrated across multiple platforms in the form of short films and online content.